When we were in New York last month, we stayed up the block from this:

The Soup Man was made famous by a Seinfeld episode though he's been quite vocal about the fact that he is extremely offended by the whole thing. But he's made a heck of a lot of money from the press Seinfeld brought him and he now has a chain of restaurants and a brand of products.  This is the original location, which was closed in 2004, but then reopened a couple of years ago.  Even though we'd pretty much eaten our way through New York City and no one was hungry that night, we stopped for soup regardless.

I ordered the medium Lobster Bisque.  

I got bread.